About 350 friends and supporters of Cal Farley’s Boys Ranch attended the organization’s 80th anniversary gala, Boots ‘n Bling, Saturday at Embassy Suites in downtown Amarillo.
“We owe the last 80 years, in no small part, to you – the men and women who prayerfully and financially support our work changing the trajectory of young lives,” said Dan Adams, Boys Ranch president and CEO.
A crowd of supporters, donors and alumni of Boys Ranch from as far away as Pennsylvania enjoyed a delicious steak dinner, a live auction and danced to the sounds of local band Comanche Moon.
Saturday’s event also included the public debut of the new Cal Farley’s Boys Ranch brand, a striking blue ‘BR’ brand accented by a bright yellow shooting star. The Boys Ranch rebrand comes after nearly two years of preparation, research and stakeholder interviews.
“Our new brand image reflects what this organization is today,” Adams said. “It honors our past, and looks to a very exciting future for Boys Ranch. I think everyone present Saturday will be very pleased with the course we’re on for the next 80 years, and beyond.”