Cal Farley’s is a nonprofit 501(c)(3) corporation organized under the laws of the State of Texas. Members of the Cal Farley’s board of directors volunteer their time, talents, leadership and prayers on behalf of the children and families whose lives Cal Farley’s transforms every day.
Cal Farley’s senior leadership
Dan Adams, president & chief executive officer
Mr. Adams has served as the president and CEO of Cal Farley’s and the Cal Farley’s Boys Ranch Foundation since 2004. His life experiences, education and 35-year career in social services have been about mission-focused work with youth and families. Mr. Adams holds a Master of Science in Social Work degree from the University of Texas. He received a Master of Business Administration degree from West Texas A&M University, and Bachelor of Science from Southwest Texas State University. In 2009, he received the Charles I. Wright Distinguished Alumni Award from the University of Texas School of Social Work. Mr. Adams is also the immediate past President of the Texas Alliance for Child and Family Services and has participated in various state and national initiatives related to child welfare.
Mark Strother, executive vice president & chief operating officer
Mr. Strother oversees Cal Farley’s programs and operations which includes the corporate functions of finance, information technology and human resources along with all programs including Boys Ranch, Community Based Services and CF Learning. He holds a master’s degree in education, a bachelor’s degree in business administration and is a licensed child care administrator. Before joining Cal Farley’s in 2002, he worked with other Texas social-service organizations including the Methodist Home in Waco and the Lee and Beulah Moor Children’s Home in El Paso. Mr. Strother serves as a board member for the Boys Ranch Independent School District, The International Child and Youth Care Network and Association of Children’s Residential Centers. Mark has been married more than 25 years and has four children and five grandchildren.
Belinda Palacios, senior vice president for community-based services
The liaison between Cal Farley’s and state/national public and private social-service organizations, Ms. Palacios is responsible for all community-based services. She holds a Master of Education degree and a bachelor’s degree in psychology. Prior to joining Cal Farley’s in 1997, Ms. Palacios gained experience in the private, hospital and criminal justice sectors of psychiatry, and has worked in residential treatment and counseling center settings. She also serves as liaison for Cal Farley’s with area, state and national public and private social-service organizations, and is a volunteer peer reviewer for the National Council on Accreditation.
Susan Carter, senior vice president of development & marketing
Ms. Carter oversees all fundraising and marketing, including donor relations; annual, planned corporate and foundation giving; marketing communications, special events and public relations. She has been with Cal Farley’s for nearly two decades, holding a variety of fundraising positions. Ms. Carter holds a master’s degree in business administration from Texas Tech University and a Bachelor of Arts in Political Science from West Texas A&M University. Susan is an active member of the Direct Marketing Association and the Association for Fundraising Professionals. She is a former member of the board of directors for the Texas Plains Chapter of the Association for Fundraising Professionals.
Michelle Maikoetter, senior vice president of programs
Michelle is Cal Farley’s Boys Ranch Senior Administrator and a Child Trauma Academy fellow. She has been working in a variety of childcare settings for almost 20 years. She is a nationally certified licensed professional counselor – supervisor, and has received training in equine-assisted psychotherapy and eye movement desensitization and reprocessing.