Leadership & Accountability

Cal Farley’s is a nonprofit 501(c)(3) corporation organized under the laws of the State of Texas. Members of the Cal Farley’s board of directors volunteer their time, talents, leadership and prayers on behalf of the children and families whose lives Cal Farley’s transforms every day.


Cal Farley’s senior leadership

Photo of Dan Adams, president & chief executive officer

Dan Adams, president & chief executive officer


Mr. Adams has served as the president and CEO of Cal Farley’s and the Cal Farley’s Boys Ranch Foundation since 2004. His life experiences, education and 35-year career in social services have been about mission-focused work with youth and families. Mr. Adams holds a Master of Science in Social Work degree from the University of Texas. He received a Master of Business Administration degree from West Texas A&M University, and Bachelor of Science from Southwest Texas State University. In 2009, he received the Charles I. Wright Distinguished Alumni Award from the University of Texas School of Social Work. Mr. Adams is also the past president of the Texas Center for Child and Family Studies and has participated in various state and national initiatives related to child welfare.

Click here for Dan Adams’ full biography.

Photo of Mark Strother, executive vice president and chief operating officer

Mark Strother, executive vice president & chief operating officer


Mr. Strother oversees Cal Farley’s programs and operations which includes the corporate functions of finance, information technology and human resources along with all programs including Boys Ranch, Community Engagement and CF Learning. He holds a master’s degree in education, a bachelor’s degree in business administration and is a licensed child care administrator. Before joining Cal Farley’s in 2002, he worked with other Texas social-service organizations including the Methodist Home in Waco and the Lee and Beulah Moor Children’s Home in El Paso. Mr. Strother serves as a board member for the Boys Ranch Independent School District, The International Child and Youth Care Network and Association of Children’s Residential Centers. Mark has been married more than 25 years and has four children and five grandchildren.

Michelle Maikoetter, senior vice president of programs

Michelle Maikoetter, chief program officer


Ms. Maikoetter is Cal Farley’s Boys Ranch senior program officer and a Child Trauma Academy fellow. She has been working in a variety of childcare settings for almost 20 years. She is a nationally certified licensed professional counselor – supervisor, and has received training in equine-assisted psychotherapy and eye movement desensitization and reprocessing.

Photo of Megan Crawford, chief financial officer

Megan Johnson, chief financial officer


A Texas native, Ms. Johnson has worked in the accounting field for more than a decade. She began her career in Florida before returning to Texas, where she earned her Certified Public Accountant certification in 2007. Ms. Johnson is a member of the American Institute of Certified Public Accountants and the Texas Society of Certified Public Accountants. She is an alumna of Leadership Amarillo & Canyon and Leadership Women. She also holds a Chartered Global Management Accountant designation. The most important thing to Ms. Johnson, though, is her husband, children and extended family. She enjoys camping, fishing and the great outdoors.

Photo of Wendy Kritser-Howard, vice president of human resource

Wendy Kritser-Howard, vice president of human resources


A fourth-generation Amarillo native, Ms. Kritser-Howard has spent the last 15 years in human resources for national companies based in Denver and Amarillo.

She received her SPHR and SHRM-SPC certifications from the nation’s top two recognized accrediting bodies of human resources professionals. Her work has covered the scope of challenges in HR, and she has had senior roles in organizational and strategic planning initiatives. Ms. Kritser-Howard has developed operational synergy with outside legal and related professionals working with the Boys Ranch executive team.

Ms. Kritser-Howard and her husband, Scott, share a home with their two German Shepherd dogs and two Bengal cats. She has been active in the community and local charitable organizations for the past 14 years.

Contact Us

600 SW 11th Ave.
Amarillo, TX
79101 - 3228


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